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Sellers's Guide

Congratulations on taking that next step in selling your home! We will walk you through the process, so please look over these helpful steps, and then drop us a note to begin. 

Step 1: Reason For Selling

It is often more emotional to sell a home than to buy a home, and the reason for selling your home may be a determining factor in the urgency of the sale. The urgency may also have an effect on the price of the property.

It is important to take the following factors that can influence the sale of your home into consideration:

  • Reason for selling
  • Price
  • Location
  • Condition of property
  • Size
  • Design
  • Accessibility

Need a little help? Use this helpful guide to get you on the right path in preparing to sell your home!

Step 2: The Cost Of Selling

It is very important to understand how much it will cost you to sell your home. This knowledge is absolutely necessary because it helps you determine a good price for the house, as well as the potential profit that you can realize.

The cost of selling your home will include marketing and staging your home, making important upgrades, your agent’s commission, taxes, advertising costs, and required reports, such as property inspections.

Step 3: Price

The most important factor when putting your home on the market to sell is setting the right price. Your property’s for sale price will make or break the deal. Seasoned San Francisco real estate agents are experts at setting the perfect price for your home — a price that will both attract ample buyers and protect your investment.

Over-pricing of the property may result in:

  • A smaller buyers' pool
  • A prolonged stay on the market that will result in lower offers being submitted

Under-pricing of the property may result in:

  • Losing money on your investment
  • A buyer offering an even lower amount due to a negative perception of the property or area

Step 4: Location

Location plays a very important part in the marketability of your home. So, it is important to take the following into consideration:

  • Is your property priced in relation to other offers in your neighborhood?
  • What type of neighborhood is your property located in — well-established, up-and-coming, transitional?
  • Does your property offer easy commuter access to either downtown or the Silicon Valley commuter corridor?
  • San Franciscans love sun! Is your neighborhood sunny?

 

Your agent will work with you to discover and communicate what makes your home’s location stand out from the crowd.

Step 5: Your Property’s Condition

Your property’s condition is always a factor in how quickly your home sells. It's a fact: acquiring the highest market value and elevating your home above the others in the same price range often comes down to first impressions. Here are some inexpensive ways to maximize your home's curb appeal:

  • Update your landscaping.
  • Apply fresh paint to any wooden fences and your front door.
  • Clean windows inside and out.
  • Wash or paint your home's exterior.
  • Ensure gutters and other exterior fixtures are firmly attached.

Step 6:

Staging Your agent will provide you with a list of improvements and challenges within your home and help you hire a stager that will make your home look spectacular.

A prospective buyer will want to know what work has and has not been done to your home, and will want to check for water or structural damage, evidence of faulty wiring, noise transfer, and so on before considering a purchase. As a responsible seller, make sure your home is in great condition before listing, and have any documentation of repairs or renovations, copies of permits, and so on available for perusal.

Step 7: Proximity

Accessibility plays a role in the price of your property. Your agent will work with you to highlight the places of interest that are most accessible to your home.

Here are a few important areas to think about:

  • Public transportation
  • Shopping centers
  • Schools and other educational institutions
  • Outdoor areas - public pools, parks, playgrounds
  • Entertainment
  • Main roads